Realtor Magazine also named video or video podcasts as one of their hot marketing trends in their 2007 List Issue see below.

IN MARKETING...

What’s hot

What’s not

Videos or video podcasts of
You offering market updates

Enewsletters on trends

Listing property at all Available sites, including REALTOR.com, Craigslist, and Zillow

Just putting your listings into the MLS and hoping

Multiple property
Photos and virtual tours

One static picture

Word of mouth referrals built on buzz

Anonymous lead generation sites

 

OTHER NOTES:

Actions taken as result of using Internet site:  

  • Drove by/viewed a home -  72%
  • Walked through a home viewed online- 51% 
  • Found agent used to search/buy home - 18%

 - Realtor.org

"Visitors stayed at websites that used video 78% longer than websites that did not have video."

 - Real Networks

 "86 percent of website visitors stay to listen to and/or watch a streaming media presentation."
 - Real Networks

 "US Broadband Penetration Nears 70% Among Active Internet Users"

 - Forrester Research

 

 

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